Vogue Living is such a mess that it’s hard to know where to begin. Let’s start with the motto, “How You Dress, How You Live.” Such promise! I love the idea that your sartorial style informs your interior style. It’s the revolutionary premise of Domino that all the shelter mags, and to a certain extent the fashion mags, is now copying (and which Domino still does best).
VL feels so last-minute slapped-together that it’s shocking it passed Anna Wintour’s muster — or even a lowly associate editor’s. It seems as if any story idea about the lives of rich people was accepted. And it also appears as if any and every home product the market editors found was included too. There’s so much stuff and so much busy-ness in the design — look at that cover! — that it’s impossible to see anything clearly, much less get inspired about incorporating these ideas into your own home.
Even worse, I swear I’ve seen some of these stories before, possibly in Vogue. The family behind Marni? Check. Carolina Herrerra, Jr.’s estancia? Check. I suppose that’s what you get when you force your staff to take on an additional magazine in the regular production cycle. Please, hire some freelancers and give those Voguettes some time to spruce up their apartments. I can’t bear to write such scathing commentary again.