Mad Men might be all the rage but you’d think Betty Draper would be the last character any contemporary woman would aim to emulate. For although Betty is a beautiful, immaculate broad who scored a very hot husband, she is an overmedicated housewife who is quickly going crazy. On the other hand, Betty Draper’s descendants comprise Tod’s target audience, and that makes Spence grad Gwyneth Paltrow — looking very Betty — Tod’s perfect shill. Sure, Gwyneth and her contemporaries work as they see fit. And they have replaced Betty’s serial pill popping with an addiction to three-hour workouts, high-maintenance diets and copycat fashion choices. The empty sensibility has endured. Hallelujah, Muffy, it’s a personality type as timeless as Tod’s.