The Skinny on Skin Scientese
Posted by The MILF
Before I saw the Styles “Skin Deep” story, I felt a somewhat embarrassing, hippocritical indignation toward the cosmetics companies. Indignation because it’s frivolous to spend gazillions on anti-aging science experiments, and hippocritical because I want the best sub-$30 eye cream too. Well, now I feel indignant that they don’t do all that experimenting! (I’ve no idea where that leaves my hypocrisy.) As Natasha Singer reports, my vision of lab-coated, science-dork sellouts doesn’t exist. And all that packaging scientese — “bio-stimulating technology” anyone? — is more marketing mumbo jumbo than even a product skeptic like me could imagine. Which just goes to show, if you can’t buy it at a drugstore and it doesn’t arrive in a swag bag, it’s a rip. Is that recession thinking, or what?







