Getting Misty Over Christy
Posted by The MILF
So when am I gonna get the real January issue of W? Because I got a brochure-
type thing in the mail this weekend, and if this is what they’ve got for paying subscribers — not to mention new customers — then I am very, very worried about the fate of this magazine. It’s not just that the book feels so pathetically slim — though, admittedly, much more comfortable to read while sprawled — it’s also that the content feels so pathetically formulaic. And not a little clueless about its target audience. Aside from the total absence of gossip or juicy tidbits about the latest unsavory habits of the extremely rich, there is the completely ferkaktah feature well that lays bare W’s identity crisis — is it a fashion magazine or an art magazine? — which can largely be traced to deputy editor Julie Belcove. I mean, who in her right mind gives the totally empty apartment of a MoMA curator 12 pages, and the cookie-cutter Park Avenue pad of a MoMA board member 8 pages, when you’ve got Christy Turlington looking so smokin’ on the cover? Five pages of fashion in a fashion magazine feels like such a gyp, not to mention a very strange reordering of priorities. All the MoMA coverage feels like a desperate play for free Garden Party passes. Or something. More important, isn’t the fashion audience, and its attendant advertisers, a much larger and lucrative market anyway? For the first time since the ad-page apocalypse, I’m starting to think specifically about casualties and I’m shocked this one-time must-read of a magazine is topping my list. Stupid editors.











